Telugu Movies in 2012 – A Look Back

Telugu Movies-Tollywood - 2012
     The year 2012 witnessed, perhaps, the maximum number of hits and resurgent stars in Tollywood. In the recent epoch of five to ten years, 2012 stands apart specially with success and prosperity all around and proves to be a lucky year for the industry. Moreover, most of the heroes have realized the necessity of making and releasing more number of films in a calendar year. To make a special note of resurrection to form, heroes – Pawan Kalyan, Nithin, Vishnu, Allu Arjun, Rana, Siddharth directors – Trivikram, Bheemaneni, Nageswara Reddy, Jaya  bagged breather hits for their careers in this very year. On the flip side, Raviteja, the once raging bull at box-office has become bearish with his disastrous sequence of films – Nippu, Daruvu, Devudu Chesina Manushulu, Sarocharu.
Ishq - 2012 - Nitin - Nitya Menon     Now, to brush up on few nickel-and-dime successes, ‘Ee Rojullo’ and ‘Bus Stop’ directed by Maruthi are a couple of films that brought in the abilities of small time directors and producers to bag hits with margins. Following these, Vikram, Nitin and Nitya Menon tasted hit after quite a considerable time with ‘Ishq’.  ‘Denikaina Ready’ gave a sustaining hit for Vishnu and for Mohan Babu as producer after the debacle of most hyped and promoted ‘Uu Kodathaara Ulikki Padathaara’. ‘Ko Antey Koti’ and ‘Routine Love Story’ opened strongly but had to slumber due to sloppy treatments. ‘Lovely’, starring Aadi and Shanvi, directed by B. Jaya adds encouragement to their careers respectively with the commercial success.
     Coming to the big guns, Pawan Kalyan draws the foremost citation with the tremendous success of ‘Gabbar Singh’ directed by Harish Shankar, a remake of Hindi ‘Dabangg’. This film is rumored to have stripped the industry all time collection records, on the name of ‘Magadheera’ with 150+ Crores collection in 60 days and also happens to become the only film to complete 50 days in 250 straight centers and 307 overall. The film completed 100 days (a nightmare to today’s Tollywood films) in 65 centers on the 18th of August 2012. Later, Cameraman Gangatho Rambabu(CGR), directed by Puri Jagannadh released with huge expectations and didn’t meet those, thereby managed falling into the safe zone. Yuvaratna Balakrishna had to take another year of bad luck with couple of flops, ‘Adhinayakudu’ and ‘Srimannarayana’.’Young Tiger’ NTR as well had to linger with the spree of flops of much hyped projects with ‘Dhammu’, directed by Sreenu Boyapati this year. ‘King’ Nagarjuna came in with his bow&arrow commercial formulas, devotion with ‘Shirdi Sai’ and action with ‘Damarukam’ but had to manage marginally without disasters. ‘Victory’ Venkatesh bagged a financially successful film with ‘BodyGuard’. ‘Prince’ MaheshBabu carried on his ‘Dookudu’ into 2012 with ‘Businessman’ and scored a winner. However, there have been controversies on few ‘out of truth’ bloated collection reports of the film that Mahesh cannot be discredited for. ‘Cherry’ Ramcharan who went low with his fateful ‘Orange’, smacked with ‘Raccha’ directed by Sampath Nandi that went on to stand in the top five grossers of all time. ‘Bunny’ Allu Arjun is another star who’s longing for a decent hit and the scorch has been hydrated by Trivikram’s ‘Julayi’. The one divergence in stardom and success is SS Rajamouli who locomoted the bars of CG in Telugu and success stint to the next level with ‘Eega’. He also happened to be part of production for another film, ‘Andala Rakshasi’. After a calamity called ‘Naa Istam’ for Rana Daggubati, ‘Krishnam Vande Jagadgurum’ directed by Krish Jagarlamudi, blew the oxygen with success this year. Siddharth, co-starring with Amala Paul also had a decent hit in the name of ‘Love Failure’. ‘Sudigadu’ and ‘Yamudiki Mogudu’ had Allari Naresh prove himself again to be the best Return of Investment Star of Tollywood. ‘Poolarangadu’ helped Sunil reap benefits for all the hardwork and passion he put in to the film.
     2012 hasn’t been a lucky year for dubbing films where Sooriya, Vikram, Vijay, Ajith, Kaarthi and various have burnt hopes here. Apart from tamilians, few of our telugu aspirants as well had to bite the dust. Manchu Manoj had a double flop with ‘UKUP’ and ‘Mr. Nookayya’. Sudheer Babu, a cousin of the ‘Prince’, had no luck trying ‘SMS’, a remake of a tamil film ‘Siva Manasula Shakthi’.  Prakash Raj hadn’t had enough of luck as producer this year with the unsuccessful ‘Dhoni’ starring the son of Puri. ‘Tuneega Tuneega’, another debut, starring Sumanth and directed by M S Raju also didn’t fare well. ‘Life is Beautiful’ is not that sort of hit expected out of Sekhar Kammula as the movie walked mostly on the lines of ‘Happy Days’. ‘Young Rebel Star’ Prabhas had an undesirable flop in the form of ‘Rebel’ after the huge success of ‘Mr. Perfect’.
    A couple of films that need a special mention about Tollywood’s nerve in making films based on scripts are ‘Onamalu’ and ‘Midhunam’. Both these films star compassion and affection more than Rajendra Prasad and Tanikella Bharani respectively.
    Equally, this year as well, few films pocketed controversy and this has become a part and parcel of Tollywood. Anyways, TollyHub wishes our viewers and Tollywood a very happy, prosperous and successful year of 2013 !!